Indie Dependent

I worked closely with an Israeli marketing agency known for their work in crypto mobile apps to design, direct, and create characters and scenes for the 'Indie Dependent' (ID) Web3 project. The initiative aimed to connect indie artists with a global fanbase, fostering a Web3 community centered around art, music, and culture. The aim was to create a supportive community rich in content and activities while ensuring good financial value for investors. The collaborative approach extended to like-minded brands across various cultural domains, including fashion giants like G-Star RAW, Herschel, and Vans. Furthermore, ID introduced indie bands to the world of Web3, marketing them within the community through airdrops of their songs, thus forming sub-communities around these bands. Similarly, support was extended to young visual artists and animators, aiming to empower emerging talent within the community and provide them with greater opportunities for success in the world of Web3.

See some of the character development journey here.