Big City is a new creative studio, founded by Roy Leibowitz and Chris Wilson, that specialises in advertising, branding, design, and big ideas. Their vision is to redefine the urban narrative through clever storytelling and striking visual identities.
My role was to create a series of looped animated assets that would strengthen their branding and build their visual identity. The approach was a playful juxtaposition of the everyday sights of the big city with the symbols of corporate life. The animations combined recognisable elements from urban culture and business in a way that embraced irony—an essential part of Big City's ethos.
The result was a dynamic series of visuals that captured the vibrancy of city life and the quirks of big business, while staying true to Big City's creative spirit.
Check out more of their work at Big City.
