Loud Agency, in collaboration with the New South Wales government, has proudly introduced an innovative winter health awareness campaign that brings 3D virus characters to life. As the Character Creator and Designer, as well as the 3D Artist responsible for the project, I played a pivotal role in the conceptualization and development of these whimsical, yet informative characters. These animated figures represent three significant health concerns during the winter season: influenza, COVID-19, and RSV. Our goal was to fuse fun, engagement, and education, using these characters as messengers to emphasize the significance of taking proactive steps to safeguard one's health during the colder months.
The 3D virus characters were instrumental in the winter health campaign. Their charismatic presence made it easier for people of all ages to relate to the message of preventative health measures. By presenting health awareness in an approachable, entertaining manner, we aim to encourage individuals to take proactive steps to protect themselves and their communities during the colder seasons.