Precision and Craft in CGI, A Conversation with Lightmap

#Lightmap #PaulGawman #CGI #3DArt #LightingDesign #DigitalCraft #VisualEffects #CreativeProcess #HighEndCGI #AdvertisingArt

I was recently interviewed by Lightmap about my approach to CGI, lighting, and visual craft.

Rather than focusing on tools or trends, the conversation digs into process. How small decisions compound. Why restraint matters. And how lighting, reference, and intent play a bigger role than software ever will.

We also touch on how the role of CGI has changed over the years, what clients now expect from realism, and why experience still matters in a world full of shortcuts.

You can read the full interview here. It is a thoughtful, honest snapshot of how I approach the work today.

View all articles