This hero visual was created as the lead artwork for the Great Northern x EG “Boatload of Prizes” campaign. Built entirely in CGI, the scene features a fully modelled Quintrex Tinnie 310 Dart stacked high with iconic outdoor and travel gear. Items range from Yeti coolers and tents to bikes, bags, and branded crates, all set against a rugged, cinematic beach backdrop.
Working closely with the creative team, I developed multiple clay renders to establish structure and scale, then progressed to textured WIPs for layout approval. Final renders involved detailed materials, lighting, and product logo integration with adjustments made to align with campaign priorities.
The final image was adapted for key visuals, in-store use, and social teasers.
