Akin is a visionary project inspired by the natural evolution of life and the burgeoning advancements in AI. It envisions a future where AI and humanity co-evolve responsibly, amplifying our best inclinations and biases. Drawing parallels from Mother Nature's evolutionary processes, Akin represents a new breed of AI—one that considers the impact of its decisions, learns from experiences, and adapts over time. It serves as a symbiotic change agent, facilitating self-evolution and fostering harmony between humanity and technology for the benefit of all life.
Tasked with creating the hero graphics for the brand, I was responsible for crafting approximately seven close-up crops and one zoomed-out version to be utilised across various touchpoints, including websites, presentation decks, and potentially brand films. Each component was meticulously designed to evoke a sense of symbiosis, fluidity, and growth, capturing key themes such as harmony, evolution, and convergence of tech and nature.