This project focuses on creating a visually captivating series of out-of-home static print posters for Schweppes’ limited edition Passion Fruit sorbet drink. The creative concept features a unique melting gelato effect that progresses across a sequence of posters, with each one appearing more melted than the last, symbolising the indulgent nature of the beverage.
The posters are designed to look like real gelato melting, with an emphasis on realistic textures and downward melting stripes. Feedback and iterations centred around achieving a believable melt effect, refining texture consistency, and enhancing colour vibrancy to match the overall campaign. The final goal is to create a dynamic and visually engaging series that captures attention and reinforces the refreshing qualities of the product.
