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TAB WORLD CUP

TAB WORLD CUP

In honor of the 2022 Football World Cup, I partnered with M&C Saatchi and TAB to develop a life-sized trophy and a captivating memorabilia wall. The project's focal point was an entirely 3D-generated key visual, meticulously crafted using layer-based assets for effortless positioning adjustments. The trophy underwent meticulous digital sculpting to ensure its full-view visual appeal, subsequently being 3D printed for inclusion in an accompanying television commercial. The memorabilia wall showcased symbolic items representing iconic moments from previous World Cups. This endeavor represented a truly distinctive and thrilling approach to celebrating the imminent tournament while paying homage to the rich history of the event.

Archie Thompson's quadruple hat-trick (+1) 2022​.​
Maradona's Hand of God 1986​.​
Diving Gear - Italy vs Australia 2006​.​
Tim Cahill's bruised Corner Flag 2006-2014​.​
Vuvuzela 2010​.​
The Battle of Nuremberg Holland vs Portugal 2006​.​
T​he ​gloves ​that got Australia to the cup​ ​2005​.​
Australia's very first World Cup 1974​.

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