To promote the launch of their new range of 4K Ultra HD TVs, Sony Australia launched a new national ad campaign titled, "Like Nothing You've Ever Experienced".
The campaign offers an insight into the emotional first time experience of three real life Aussies: Robert, A 62 year old farmer who hasn't had a holiday in 30 years and has never been to the ocean; Grace Roberts, a seven year old girl who has grown up in the outback and has never seen an ice cream truck; and Josh Millard, a 30 year old soccer fan from Adelaide who has never seen Australia play an international match.
Agency: Havas Worldwide Sydney
Photography: Tim Bauer
Creative Services Stills Producer: Warrick Nicholson
Art Director: Nicole Hetherington
Creative Director: Jay Morgan
Executive Creative Director: Steve Coll
Copywriter: Simon Fowler